Case Study: Venmo App

Redesigning the Venmo app with group features

Thumbnail of Venmo case study where UX/UI design was applied

Timeline

January 2023 - March 2023

My Roles

UX Research
UX/UI Design
Usability Testing

Team

Katrina Kuo
Symphony K. (Designer)
Alex T. (Designer)

Tool Kit

Figma
Miro
Sketchbook



Venmo is a mobile app and digital payment platform that allows individuals to send and receive money from others, whether that be with friends, family, or merchants. The app requires users to connect their Venmo account to their bank account or credit and debit cards, which is where the money can be transferred to and from, in addition to being transferred between users. Venmo is most often used to split bills between family and friends, but can also be used by merchants to charge their customers.

We learned that there were many pain points that users face when using Venmo. After conducting interviews, researching about the problem space, creating and testing prototypes, and going through iterative design, my team and I developed the business case and presented our solution of a redesigned Venmo app.



Context

There are two main tasks we focused on: requesting money and paying money. We wanted to target our redesigned Venmo app towards college student who needs to pay or request money from friends during outings. They are also the group that is most accessible for us during user testing, and also the age group which are the most frequent users of Venmo. Many students use Venmo to split bills, whether that be for meals, drinks, or recreational activities. In a broader context, users interact with this system when they need to digitally pay money to others, that being most frequently their friends.

Problem

How might we improve the user experience of paying and requesting money to be more time-efficient, delightful, and reliable?

Challenge

The current pain points faced by the individuals using Venmo include the following: individuals are only able to pay back 1 user at once, there are currently no features to share photos (i.e. receipt images), and there is no way to cancel an outgoing payment even if there’s a mistake.



Please use the contact form to request additional details about this project. Thank you!



Katrina Kuo.





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