Context
There are two main tasks we focused on: requesting money and paying money. We wanted to target our redesigned Venmo app towards college student who needs to pay or request money from friends during outings. They are also the group that is most accessible for us during user testing, and also the age group which are the most frequent users of Venmo. Many students use Venmo to split bills, whether that be for meals, drinks, or recreational activities. In a broader context, users interact with this system when they need to digitally pay money to others, that being most frequently their friends.
Problem
How might we improve the user experience of paying and requesting money to be more time-efficient, delightful, and reliable?
Challenge
The current pain points faced by the individuals using Venmo include the following: individuals are only able to pay back 1 user at once, there are currently no features to share photos (i.e. receipt images), and there is no way to cancel an outgoing payment even if there’s a mistake.
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